Posted In: Color
Selecting a colour or colour scheme for your logo and brand image is just as important as the logo design. I like to think of the logo colours and the logo design as a cohesive marriage. The two form a unified union, just like partners in a relationship. The combination and mixture of these two components need to work well together to successfully create a meaningful logo design for your company and logo brand image.
In this article I’ll discuss how you can select colours and colour schemes that will complement your logo design and further enhance your message, convey meaning and enhance your brand image. Colour and colour schemes should be used as an extension of your brand image and used to convey your logo mood.